WHAT IS SEO?
Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO BENEFITS
Brand Awareness
Sometimes you need to work on making people aware of your company even if that doesn’t result in immediate sales, but you will gain more revenue in the long term by building your company up and ensuring that your target market knows who you are.
If your website is showing in search engine results pages then users will spot your company name, and the more they see it, the more they will think that you must have expertise in this area. Many people do not know what SEO is or even that it exists, they will assume that if you come up top on Google then it’s because you provide a good service and offer the answer to their search query.
Improve SEO Rankings
By employing Allen Computer Services Ltd, you are buying into their SEO expertise. This knowledge is invaluable! Without this SEO knowledge it will be a lot harder (and longer) to gain those page one rankings that your business needs. Allen Computer Services Ltd specialises in SEO – search marketing, internet marketing and online marketing.
Traffic Generator
Simply, if your website is ranking high for popular terms then you will receive clicks from users. Traffic is the middle man between brand awareness and sales; once you get good results for brand awareness then you will receive clicks and the more clicks you get, the higher chance of sales. Traffic also helps to improve SEO further, if your traffic improves then your SEO results are likely to improve further as you become more authoritive. Every company is after more traffic and more customers even if you don’t receive any revenue from those customers until later on, but wouldn’t you rather those users knew about your website for when that ‘interest’ became ‘intent to buy’ and not one of your competitors?
Increase Revenue
At the end of the day, marketing has an aim to drive more sales to the business, SEO is an extremely effective form of online marketing which will give you value for your money. As search engine optimisation drives more traffic to the site, you will receive more sales.
Low Cost & High Value
Search engine marketing is low cost compared to other forms of marketing and is arguably one of the most effective with a high ROI. The actual cost of SEO depends completely on your budget, we can support companies and budgets of all sizes to fit any needs, but a monthly cost to Allen Computer Services Ltd will be much cheaper than buying traffic solely through Pay per Click, and SEO costs tend to lower with time.
Ignoring SEO is almost impossible when users are constantly using search engines like Google to find what they’re looking for; websites gain so much traffic from their optimised websites you need to compete to stay in the game, that’s what makes SEO so effective.
These are the key advantages of having an effective SEO strategy and whilst there are others, they are the main points to take into account. SEO has proven very effective to businesses looking to increase both their online visibility and sales.
ACHIEVING RESULTS
It takes a lot of hard work to get to the top, especially for competitive keywords. Google’s algorithm is said to look at around 200 parameters. Fortunately it’s not necessary to optimise for all of these as some are weighted much more than others. In fact, it can be said that only a handful of techniques, done consistently well – can increase website ranking.
Another interesting point to make, especially in competitive markets, is that the vast majority of SEO is conducted away from your site (e.g. Off-page activities: Link building and so on).
The following high level points can help a site rank well in the search engines:
High amount (and high quality) of keyword optimised (anchor text) links pointing towards website, sufficient keyword rich on-page work in place (Page Title, H1 tags etc.); quality, keyword rich content on the site/page & domain authority.
There is a lot more to take into consideration than the above – but it’s a basis of the work we carry out.
OUR SEO PROCESS
We’ll have some initial discussions with you, talking about your website/business aims and what you hope to gain from the SEO work.
We’ll conduct Keyword Research and advise you on the top terms to target.
Once Keywords are agreed, we’ll start implementing them on your site (Meta Tags, Page Titles etc.)
Over the course of the first month, we’ll carry out the “Off-Page” work (Directory Submissions, One Way Links, Pay per Click and Social Bookmarking).
We’ll also check your site against a list of “Standard Checks”. This helps ensure there are no underlying problems that may hinder progress.
HOW LONG DOES IT TAKE?
Results can sometimes be seen within one month of work beginning.
It all depends on how much competition there is on your selected Keywords. It can take many months to get onto the front page of Google for some terms.
We advise to invest at least 3-6 months’ work on a solid SEO campaign.
It’s important to realize that SEO cannot be “forced” overnight. It has to be conducted gradually to appear natural in the eyes of the search engines. Companies that offer quick fixes or next-day results are no doubt using unethical, “Black Hat” techniques that can risk your site being penalized or blacklisted.
KEY ACTIVITIES UNDERTAKEN BY ALLEN COMPUTER SERVICES
Initial Analysis
- Sector Analysis*
- Products/Service Analysis*
- Key Word Search and report*
- Competitor (SERP) Analysis + Report*
On-Page Work
- Title Tags
- Meta Descriptions
- Meta Keywords
- Header Tags Analysis
- Content Analysis
- Bold strong words analysis
- Internal Linking Structure Analysis
Off-Page Work
- Relevant Directory Research*
- Relevant Directory Submissions
- Social Bookmarking
- Other One Way Link Building
- Social Network Profile Registration (Facebook, Twitter etc)*
Standard Checks/Optimisations
- XML Sitemap Create and Submit
- Robots.txt Create and Submit
- Google Setup
- Yahoo Setup
- Bing Setup
- Ask Setup
- The Open Directory Project Setup
- 301 Redirect Setup
- Google Cache Check
- WC3 Web Standards Analysis
- Web Crawler Check
Google AdWords – Pay Per Click Campaign
- Setup AdWords account with Google
- Agree geographical scope of initial 3 month campaign*
- Build campaign advert and keywords*
- Set monthly pay per click budget*
- Provide performance feedback from Google Analytics on a monthly basis
* Input required from client
